Superbowl TV Spots (Movie Trailers)
First, let me apologize for my absence over the weekend. I was sick and definitely wasn’t enjoying the majority of my weekend with soup, crackers and Gatorade! Over the next couple of days I will be catching you up with my delayed review of Warm Bodies and a few other posts. Thanks for sticking around!
Okay, onto the good stuff! Something BIG happened on Sunday (and, no, I’m not talking about the tremendous back-payment that the Superdome paid to the New Orleans electric company last night to turn the power back on in the middle of last night’s game! j/k)! What happened? Movies!
Some fun TV spots for upcoming movies in 2013 were highlighted during last night’s game. Some were great, others were disappointing (sad to say, Iron Man 3, you fall in that category…BUT, props for not spoiling too much of the film I guess). As promised, check out the tv spots for each! Enjoy.
1. Iron Man 3 (full extended look) -May 3, 2013
Marvel’s “Iron Man 3″ pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?
Thoughts: This one disappointed me. It seemed to still lack any of the WOW factor of other previous tv spots. I expected a bit more from Marvel. However, something must be said to the fact that their tv spot includes humor, suspense and very little in the way of spoilers…so, thanks Marvel! Oh, and did you see patriotic War Machine! (Again…not IRON PATRIOT, unless Marvel decided to give him that name. Iron Patriot comes in the future and is none other than Norman Osborne (a.k.a. The Green Goblin).
2. Oz: The Great and Powerful -March 8, 2013
Disney’s fantastical adventure “Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great wizard but into a better man as well.
Thoughts: The tv spot promises that Oz will amaze. Well, the scenes they show absolutely do. Excitement, full of color, the Wicked Witch of the West. Oh boy! Can’t wait to see this one.
3. World War Z -June 21, 2013
The story revolves around United Nations employee Gerry Lane (Pitt), who traverses the world in a race against time to stop the Zombie pandemic that is toppling armies and governments and threatening to decimate humanity itself. Enos plays Gerry’s wife Karen Lane; Kertesz is his comrade in arms, Segen.
Thoughts: Still doesn’t get me excited to see it. Was hoping that the CGI zombies would be a little bit more refined. Brad Pitt will, of course, draw certain fans to see this one. Seems like they are depending on that and fans of the zombie drama to grab a hold. I hope I eat my words on this one, but nothing looks great about World War Z. I may just go read the book instead.
4. Snitch -February 22, 2013
In the fast-paced action thriller Snitch, Dwayne Johnson stars as a father whose teenage son is wrongly accused of a drug distribution crime and is looking at a mandatory minimum prison sentence of 10 years. Desperate and determined to rescue his son at all costs, he makes a deal with the U.S. attorney to work as an undercover informant and infiltrate a drug cartel on a dangerous mission–risking everything, including his family and his own life.
Thoughts: Last year’s Contraband meets Faster in this upcoming film. The tv spot sheds no more light on the story than what was seen in the trailers. I thought Superbowl spots were about showing a little bit more to get the interest of the viewers. TV spot producers this year were lazy in putting these things together with scenes from already released trailers.
5. 21 & Over -March 1, 2013
Straight-A college student Jeff Chang has always done what’s expected of him. But when his two best friends Casey and Miller surprise him with a visit for his 21st birthday, he decides to do the unexpected for a change, even though his critical medical school interview is early the next morning. What was supposed to be one beer becomes one night of chaos, over indulgence and utter debauchery in this outrageous comedy.
Thoughts: This spot does something different and shares a “timeline” with the audience for added effect. I liked it, even though we already assume/know the events take place in one crazy night of debauchery. This spot sold exactly what it was supposed to to the viewer.
6. The Lone Ranger -July 3, 2013
From producer Jerry Bruckheimer and director Gore Verbinski, the filmmaking team behind the blockbuster “Pirates of the Caribbean” franchise, comes Disney/Jerry Bruckheimer Films’ “The Lone Ranger,” a thrilling adventure infused with action and humor, in which the famed masked hero is brought to life through new eyes. Native American spirit warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice–taking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption.
Thoughts: I haven’t been too excited for this movie, honestly, but this tv spot shows a bit more with enough excitement that starts to pique my interest. And is this our first look at Helena Bonham Carter in a trailer? Perhaps not, I don’t remember. The end of the tv spot is hilarious! Well done. It shows the style and humor of The Pirates of the Caribbean.
7. Fast & Furious 6 -May 24, 2013
Since Dom (Diesel) and Brian’s (Walker) Rio heist toppled a kingpin’s empire and left their crew with $100 million, our heroes have scattered across the globe. But their inability to return home and living forever on the lam have left their lives incomplete.
Meanwhile, Hobbs (Johnson) has been tracking an organization of lethally skilled mercenary drivers across 12 countries, whose mastermind (Evans) is aided by a ruthless second-in-command revealed to be the love Dom thought was dead, Letty (Rodriguez). The only way to stop the criminal outfit is to outmatch them at street level, so Hobbs asks Dom to assemble his elite team in London. Payment? Full pardons for all of them so they can return home and make their families whole again.
Thoughts: The first official look at the 6th installment pushes the limit and instead of causing eyes to roll over “another one of these movies,” eyes are widened over what the tv spot packs in it. Wow! Another well done spot that succeeds especially due to being a “first look.”
8. Star Trek Into Darkness -May 17, 2013
In Summer 2013, pioneering director J.J. Abrams will deliver an explosive action thriller that takes “Star Trek Into Darkness.”
When the crew of the Enterprise is called back home, they find an unstoppable force of terror from within their own organization has detonated the fleet and everything it stands for, leaving our world in a state of crisis.
With a personal score to settle, Captain Kirk leads a manhunt to a war-zone world to capture a one man weapon of mass destruction.
As our heroes are propelled into an epic chess game of life and death, love will be challenged, friendships will be torn apart, and sacrifices must be made for the only family Kirk has left: his crew.
Thoughts: Best tv spot of the Superbowl. Love all we see…yes, even Alice Eve’s scream face! ha. And I like the subtle use of the “Into Darkness” at the end of the trailer that completes the phrase spelled out in the spot “Our…World…Will…Fall…” and then “Into Darkness” pops on the screen with “Star Trek” right above. “Our World Will Fall Into Darkness.” It’s the subtle things! Another great spot for J.J. Abrams’ continuation. What’s Spock doing just standing there in that volcano? anyone?
Well, that was all of them. Some were lazy, some were exciting, all of them gave us reason to either be more excited or more disinterested in the films. Which TV spot did you like the most? (My faves were Fast & Furious 6, The Lone Ranger and Star Trek Into Darkness) Which of these upcoming films are you looking forward to? Let me know in the comment section.
Thanks for reading. Happy watching.
-T, The Focused Filmographer
up next: Movie News Monday